About AFR Tech | Global Industrial Wholesale Partner

Who We Are

AFR Tech is a UK-headquartered global import and export wholesaler, specialising in advanced technology products, electrical systems, and industrial construction machinery.

Founded with a vision to bridge international markets, we have grown into a trusted partner for distributors, contractors, developers, and industrial buyers across more than 50 countries. Our operations span sourcing, quality assurance, logistics, and trade finance—providing end-to-end solutions for complex B2B procurement requirements.

We do not simply supply products; we engineer supply chain solutions. Every partnership begins with understanding your operational needs, compliance requirements, and growth objectives.

Est. 2010

Our Mission

To deliver reliable, high-quality industrial products to global markets through efficient supply chain operations, enabling our partners to build, power, and innovate with confidence.

Our Vision

To be the preferred global wholesale partner for technology, electrical, and construction sectors—recognised for operational excellence, trade integrity, and strategic value creation.

Our Values

Integrity in every transaction. Excellence in every delivery. Partnership beyond the purchase order. These principles guide every decision we make.

Global Sourcing

Strategic relationships with manufacturers across Asia, Europe, and North America. We source directly, eliminating intermediaries and ensuring competitive pricing.

Quality Control

In-house quality assurance teams conduct pre-shipment inspections, certification verification, and compliance audits to international standards.

Logistics Management

End-to-end freight coordination including sea, air, and road transport. Real-time tracking, customs documentation, and last-mile delivery.

Trade Finance

Flexible payment structures including letters of credit, deferred payment terms, and structured trade financing for large-scale projects.

Regulatory Expertise

Comprehensive support for UKCA, CE marking, customs declarations, and industry-specific certifications across target markets.

Warehousing & Distribution

Strategic warehousing facilities in the UK and Europe, enabling rapid order fulfilment and inventory management solutions.

James Richardson

Chief Executive Officer

Sarah Chen

Director of Global Operations

Michael Okonkwo

Head of Trade Finance

Emma Williams

Quality & Compliance Director

Building Global Trade Infrastructure